Diageo has announced another increase in the price of draught beverages, including Guinness, citing rising operational costs. The price adjustment, scheduled to take effect next month, is expected to add 20-30 cents to the cost of a pint.
This latest increase will likely push the price of a pint above €7 in many Dublin city centre pubs, marking another significant rise in Ireland’s beverage costs.
According to The Irish Examiner, the announcement from Diageo, which owns the Guinness brand, will affect not only their flagship stout but other draught products in their portfolio as well. The final price increase that consumers will see includes various factors such as VAT and duty.
This price hike comes at a time when many Dublin pubs are already charging premium prices, and the increase is likely to further impact consumer spending in the hospitality sector.