Aldi Ireland has launched a new ‘secret discount’ where shoppers can buy a huge bag of food for just €3.99.
The first grocery store in Ireland to work with the Too Good To Go app for food surplus is Aldi. At a third of the cost, it is now selling “surprise bags” containing a variety of items that are getting close to their sell-by or use-by dates.
The company is implementing the programme across all 155 of its supermarkets in Ireland in an effort to reduce food waste and give customers even better prices. Customers must download the free Too Good To Go app, locate their nearest Aldi store, and reserve a bag to pick up at a specified time in order to take advantage of a “surprise bag.”
John Curtin, Group Buying Director at Aldi Ireland, explained: “Our new partnership with Too Good To Go will further enable us to cut down on food waste, while also offering customers the opportunity to pick up our food at even lower prices. With the rising cost of living impacting so many, Too Good To Go offers a simple and accessible way for consumers to save money and reduce waste.”
Sophie Trueman, Managing Director of Too Good To Go, added: “We’re thrilled to be officially launching our partnership with Aldi nationally. Having already had fantastic feedback during a successful trial period, I know our community is going to jump at the chance to save Surprise Bags from their local Aldi.
“At Too Good To Go we believe that saving food from going to waste is a win-win-win – businesses can recover the sunk cost of would-be wasted food, consumers can get good food for less, and with one simple action, we’re collectively doing something great for the planet by stopping that food from ending up in landfill.”
In addition to the new alliance, Aldi claims that all of its stores in Ireland will continue to donate extra food to neighbourhood causes. Through its fruitful collaboration with charity partner FoodCloud, the supermarket has donated more than 2.6 million meals since 2014, saving an equivalent of 3.2 million tonnes of CO2.
Spar, Centra, and Fresh are additional stores that sell “surprise bags.”