Shein, a major Chinese online retailer of clothing, has opened an EMEA (Europe, Middle East, and Africa) headquarters in Dublin.
According to the company, the city centre office will house Shein’s regional strategic IT centre and serve as the focus of the enterprise’s EMEA activities.
Shein plans to hire 30 people in Dublin by the end of the year for positions in data analytics, security engineering, financial management, and legal, with the possibility of hiring more people as the business expands.
Leonard Lin, global head of government relations, said: “Ireland’s pro-business environment and great access to talent make it an excellent hub for companies, including SHEIN, to manage and grow our business in the region.
“Our Dublin office opening marks an important milestone in Shein’s growth in one of our most important markets. We look forward to contributing to the growth of the local economies and to supporting local communities.”
Simon Coveney, Minister of Enterprise, Trade, and Employment, attended the event and expressed his appreciation for the employment announcement.
“These positions will be in a range of specialist areas and no doubt Shein will have no problem filling these rolls from our skilled workforce,” said minister Coveney.
“It is a vote of confidence that another global leader has chosen Ireland to launch their EMEA HQ and highlights that we have the environment to attract FDI companies to our shores,” Minister said.