The 2021 Dubai Duty Free Irish Open gets underway today (July 1st) at Mount Juliet and Fáilte Ireland is using its sponsorship of the event to highlight the importance of golf tourism to the national economy and showcase Ireland as a world-class golfing destination.
Pre-Covid19 golf tourism was a hugely lucrative sector in Ireland generating €300million in revenue and accounting for 1.6million bed nights. According to Fáilte Ireland a golf visitor typically spends three times more than the average leisure tourist with most of the spend going directly into local economies on non-golf expenditure such as accommodation, transport and food and beverage.
The 2021 Dubai Duty Free Irish Open is one of 15 test events proceeding with spectators as agreed by the Government. Spectators will return to the island of Ireland’s national open for the first time since 2019, while a global TV audience of up to 350million will have the opportunity to watch the event on over 30 global broadcast channels.
The 2021 Dubai Duty Free Irish Open returns to The Mount Juliet Estate in Ireland’s Ancient East for the fourth time and players Rory McIlroy, Shane Lowry, Padraig Harrington and Graeme McDowell will compete.
The 2021 Dubai Duty Free Irish Open will run from 1st – 4th July at the Mount Juliet Estate, Co. Kilkenny.