Ireland has a new favourite brew. According to research conducted by Circle K, 63% of the Irish public now prefer coffee over tea. The findings come just weeks after Dublin was voted the second most ‘coffee obsessed’ city in the world.
The study of more than 1,000 Irish adults was carried out to celebrate the new look Circle K’s in-store coffee range. The range, which as been developed by the retailers team of experts, has been specially developed to cater for the Irish coffee drinker.
Alongside the new look and feel, Circle K Coffee machines have been updated to give a barista-style pour, giving an extra richness to the same great tasting products that the public know and love.
According to the research, consumers preferences have changed, with 55% now buying between 1-5 takeaway coffees per week and almost a quarter 23% buying more takeaway/forecourt coffee over a home brew since the start of the pandemic.
Circle K’s new range of coffee is available in all stores nationwide except Circle K express outlets.
Courtesy: Dublin Gazette