Ireland’s Wild Atlantic Way has been crowned the world’s second most photographed road trip on Instagram, cementing its status as one of the planet’s most scenic driving routes.
The coastal route accumulated 1.9 million Instagram mentions in a study by used car retailer Cinch, which analyzed 40 iconic driving routes across six continents. The posts predominantly feature stunning images of Ireland’s dramatic Atlantic coastline.
Stretching 2,600 kilometers from Donegal to Cork, the Wild Atlantic Way holds the distinction of being the world’s longest defined coastal touring route. The journey spans nine counties and three provinces, divided into 14 manageable stages that can take days to complete properly.
The route’s popularity extends beyond social media, earning a impressive 4.8-star rating on TripAdvisor from travelers who have experienced its rugged cliffs, pristine beaches, and charming coastal towns. The Wild Atlantic Way showcases Ireland’s western seaboard in all its natural glory, from the Giant’s Causeway region to the Ring of Kerry.
Only America’s legendary Route 66 managed to surpass the Irish route in the Instagram rankings, claiming the top position. The result highlights how Ireland’s natural beauty and tourism marketing have successfully captured the attention of international travelers and social media users.
The recognition provides a significant boost to Irish tourism, demonstrating the Wild Atlantic Way’s power to attract visitors seeking both adventure and Instagram-worthy moments along one of Europe’s most spectacular coastlines.