Tourism Ireland has gifted its six ‘Glass of Thrones’ stained-glass windows to Maritime Belfast Trust (formerly Titanic Foundation Limited). The windows are now on permanent display in the Titanic Quarter and are part of Belfast’s Maritime Mile.
The beautifully crafted windows were installed around Belfast back in 2019 – to showcase and celebrate Northern Ireland as ‘Game of Thrones® Territory’ to millions of fans of the TV series around the world. The windows – which each depicted a key House from the show – marked a decade of filming and production in Northern Ireland and the installation was timed to coincide with the broadcast of the final season. The campaign – called ‘Glass of Thrones’ – was created by Tourism Ireland and Tourism NI, in partnership with HBO.
As travel from overseas to Northern Ireland begins to restart, the ‘Glass of Thrones’ installation will be an important new attraction for fans of the hit TV series visiting Belfast and Northern Ireland. Tourism Ireland will take every opportunity to promote the ‘Glass of Thrones’ in Belfast’s Maritime Mile, as well as our Game of Thrones® filming locations, in its promotions around the world.
Earlier this week, the ‘Glass of Thrones’ campaign won a Bronze Lion award at the prestigious Cannes Lions International Festival of Creativity in the outdoor category. The Cannes Lions awards are highly coveted and generally regarded as the Oscars of the advertising and marketing world.