The European Union is prepared to respond decisively to US President Donald Trump’s threat of 30% tariffs on European imports, with Irish Commissioner Michael McGrath warning the bloc’s reaction will be “firm, quick and robust” if negotiations fail.

Trump has threatened to impose the hefty tariffs on EU and Mexican products from August, warning of even higher import taxes if either trading partner retaliates. The ultimatum has intensified already “particularly intensive” negotiations between Brussels and Washington.
European Commission President Ursula von der Leyen has extended the EU’s suspension of countermeasures until early August, preferring a negotiated solution while keeping retaliatory options open.
McGrath, European Commissioner for Democracy, Justice, the Rule of Law and Consumer Protection, emphasized the urgency of reaching agreement before the August 1 deadline. “We have two and a half weeks left before the new deadline within which we will leave no stone unturned as a European Union to get the best possible deal for our companies,” he told RTÉ Radio 1.
The EU has prepared comprehensive countermeasures involving tariffs on over €90 billion worth of US exports should Trump proceed unilaterally. McGrath stressed the importance of removing uncertainty for businesses, noting that tariffs ultimately burden consumers along the supply chain.
Despite the tough rhetoric, both sides acknowledge the mutual benefits of trade. McGrath described the European market as “exceptionally lucrative” for US companies, while Europe Minister Thomas Byrne expressed cautious optimism about reaching “agreement in principle on a framework agreement in the coming days.”
The high-stakes negotiations continue as ministers meet in Brussels, with Trade Commissioner Maroš Šefčovič updating EU leaders on progress toward averting a potentially damaging trade war.