Fáilte Ireland’s new €4million domestic marketing campaign has been unveiled today by the Minister for Tourism Catherine Martin TD. As the tourism sector prepares to reopen. Fáilte Ireland’s ‘Keep Discovering’ campaign aims to drive domestic holidays for the remainder of the year and help to reboot and rebuild Ireland’s tourism industry.
The national advertising campaign will go live this Monday, May 24th and will run across TV, press, radio, outdoor, cinema, PR and digital channels to encourage and remind more Irish people to discover the joy of holidaying in Ireland as they begin to reconnect with each other.
Minister for Tourism, Culture, Arts, Gaeltacht, Sport and Media, Catherine Martin TD said:“I very much welcome this new campaign by Fáilte Ireland which will drive much needed and sustained footfall to local tourism and hospitality businesses as they reopen over the coming weeks. Pre-Covid19 domestic tourism was worth *€2.5billion to our economy. ”
Paul Kelly, CEO, Fáilte Ireland added:“We are investing heavily in our ‘Keep Discovering’ domestic marketing campaign which is about encouraging people to discover our wonderful country again now that restrictions are lifting.”
To help ensure tourism activity is spread regionally, new destination focused ads will be rolled out as part of the ‘Keep Discovering’ campaign to promote Ireland’s regional experience brands – Ireland’s Hidden Heartlands, Ireland’s Ancient East, Wild Atlantic Way and Dublin. A suite of county-based ads have been developed to boost tourism in key locations.
With safety continuing to be a priority for people as they plan their domestic holiday, Fáilte Ireland has relaunched an awareness campaign to promote its COVID-19 Safety Charter initiative designed to boost public confidence in the safety of tourism and hospitality businesses. Almost 6000 businesses have applied for the Charter to date.