To be eligible for supermarket money-off coupons, half of the Irish shoppers either spend too much money, shop more frequently, or buy unnecessary items.
According to a recent survey conducted by Coyne Research for Aldi Ireland.
It found that consumers spent on average €9 extra, with three in ten claiming the additional spend was over €10.
This indicates that, if shoppers overspend every time they shop, they may be spending up to €477 more on groceries each year than they need to.
46% of shoppers surveyed said discount offers such as “buy one get one free” and “three for two” lead them to spend more than they planned, while 43% said it leads them to buy things they do not really need or want.
42 percent of respondents claimed such offers do not help them save money at a time when many people are experiencing financial difficulty as a result of a rising cost of living.
According to the study, 30% of customers think that supermarket loyalty programmes and money-off coupons lead them to waste food.
“Our research tells a story that Irish shoppers are beginning to question whether money-off vouchers really benefit them or provide them with real savings,” said Bernie Coyne, Managing Director of Coyne Research.
Aldi Ireland pointed out that they do not operate a loyalty scheme or money-off vouchers, and are instead focused on offering the lowest prices possible.
According to data released by Kantar last week, the cost of groceries has increased by 7.7% since last year.
That puts the rate of grocery price inflation at its highest level since August 2008, despite a 3.1% fall in grocery spending by consumers.